Usablity & Conversation Consulting

Is your Website Engaging Enough to Interest Visitors to Explore Further?

So far, you seem to have succeeded in your search engine optimisation initiative by driving traffic to your website. But what next, shouldn’t your website further advance your marketing goals and deliver the desired RoI by keeping visitors hooked. This is possible only through a usable website that is proactive and engaging enough to convert visitors into prospects or customers. As against search engine optimization which focuses on targeting traffic to your website, site optimization impacts your RoI. It is attained through deliberate modifications to key components of the website to increase user-friendliness.

Mitash delivers Usability and Conversion Consulting Solutions that improve the user experience at your website though a focus on interactivity. We do an objective analysis of your website as a standalone extension of your business by utilizing advanced analytics, intense understanding of visitor segments, and creative design to test and implement feasible changes to your user's experience.

Mitash Usability and Conversion Consulting Solutions Focus

• Increases your website's relevance to your target audience
• Cuts through the clutter, by promoting your USP to your online target market
• Ensure optimum usability and visitor conversion to customers
• Measure, analyse, monitor and optimize your website to meet your online marketing goals
  

Mitash incorporates an objective analysis tool to systematically measure the four main areas of the customer’s website that determine usability and conversion viz.:

• Branding
• Functionality
• Content 
• Usability

Based on the aforementioned website parameters, Mitash conducts a SWOT analysis and provides tangible evidence related to your website applications strengths and weaknesses. Further, we provide options to elevate customer satisfaction and increase sales conversion rates, improving the overall user experience of your website in the process.