All posts in Web Statistics & Analytics

Until recently, website effectiveness was measured through increased traffic and Google PageRanks. The greater the number of hits your website received implied that it was attracting visitors and therefore successful. This method of measuring web traffic and ranking status has undergone a drastic change in today’s business environment; as marketing and web-savvy business professionals incorporate analytics tools to quantify their websites strengths and weaknesses. But before we get into the nitty-gritty of the latest web measurement parameters let us look at what constitutes a website’s success. Read more…