This is one for SEO beginners and something I have overlooked writing about until now. As you know, or should know, it is important to select keywords relating to your website that receive high search volume in the search engines. When conducting your keyword research, it is likely that you will identify one primary keyword phrase that best describes your site, such as “leather handbags” or “meditation mp3s”, depending on your industry. This keyword might not necessarily be the most lucrative in terms of buyers, but it will describe your site with exact relevance, identifying the primary purpose of your website to Read more…
All posts in Search Engine Optimisation (SEO)
6 Tips for a Sure Measure of Your SEO Success
As a business owner you spent a considerable amount of time and effort on search engine optimising your website. But how do you guarantee whether this investment is really paying off? Are you thoroughly confident that the surge in performance is due to your SEO efforts or evidence of a corollary marketing campaign? While there are several ways to stay competitive by assessing the returns on your SEO spend, I have outlined below 6 key tips that enable you to measure whether the time and money spent on your website’s optimization campaign are working well for you. Read more…
Online Reputation Management (ORM) – A Proactive, not Reactive Process
Unlike traditional media, the online world moves at dizzying speeds as information travels instantly across time and geographical boundaries. While this bodes well for marketers who spend time and effort to improve their visibility on search results, it can transform into a double-edged sword when the search results are negative. As an increasing number of unhappy customers, ex-employees and nasty competitors take advantage of the quick and easy online forums, blogs and message boards to vent their frustration on companies and individuals they are unhappy with.
Why Online Reputation Management (ORM) is Important
Your customers are no longer passive receptors of the information you disseminate to them through your website. However, with perceptive online marketing you can convert critics and disgruntled customers into your advocates and evangelists. While most customers make purchases offline, they take advantage of the internet to make purchasing decisions based on online research and reviews of customers who’ve used your products and services. Hence, it is very important to ensure that you have an ORM process in place to protect and advance your online reputation. Read more…
The Right SEO Strategy – The Big Thing about Small Businesses
Do you think you’re the small fry competing with the big fish for eyeballs and stand no great chance? Well, granted you may be small, but the good news is you can think big, really big armoured with the right SEO strategy. I believe, as a small business you have several advantages over large businesses – so let’s just focus on them. Read more…
Smart SEO Strategies to Combat Global Recession
Financial downturns do tend to get businesses down, more so for search marketers as marketing budgets are the prime targets for cost-cutting measures. However, instead of cost-cutting, it makes sense to ensure that our marketing investments earn high returns.
It is in our interest to ride the wave of optimism despite the current global financial meltdown that’s trying its damndest best to turn us into pessimists.
We should take a lateral view of our SEO strategies and demonstrate the clear value that can be derived through them. For instance, unprecedented but regular shifts in ranking algorithms by major engines are passé for most of us; however it’s time we took a closer look at the shift in the search audience’s criteria during a downturn and in general. Read more…
A-E basics of SEO eCommerce website creation
In my past posts, I have touched upon the importance of optimising eCommerce websites to attract search engines and users. As the main objective of any eCommerce website is to attract visitors to purchase products or services. Thus every eCommerce site should be created bearing this objective in mind. This time round, I’d like to focus on the necessity of conducting a thorough research and analysis while creating an eCommerce site. Read more…
Website Design Tips to Attract Visitors and Search Engines
A well-designed search engine friendly website can go a long way in improving user experience and advancing your profitability. By focusing on facilitating a pleasant online user experience, you enable users to accomplish their goals and greatly improve your chances of retaining them as satisfied customers. The internet is replete with websites that cannot be indexed owing to poor design choice, poor url structure and back-end programming. Read more…
Demystifying the Top 5 SEO Myths
SEO myths keep proliferating by the day, almost sounding surreal in their pretensions of the truth. While some have their origins in reality, for the most part these myths have spread because of the difficulty involved in verifying whether a specific SEO practice resulted in a search engine reaction. New SEO’s have a field day propagating myths resulting from the confusion between cause and effect. Sadly, the imprudent usage of these myths by many businesses has resulted in their websites being banned by several search engines. Read more…
How to write Web Copy that Convinces
Get Back to AIDA and the Basics of Copywriting
Copywriting is a creative process that involves conceptualising and creating sales and marketing content to promote products and services. The art of copywriting commenced as a medium on the print platform and has since evolved to the online world. However, the principles of good copywriting never changed. Good old AIDA, (this is no woman) always did the trick. So let’s use the AIDA (Attention, Interest, Desire, Action) formula to teach a new dog, the web world some old tricks. Read more…
Recent Comments