Unlike traditional media, the online world moves at dizzying speeds as information travels instantly across time and geographical boundaries. While this bodes well for marketers who spend time and effort to improve their visibility on search results, it can transform into a double-edged sword when the search results are negative. As an increasing number of unhappy customers, ex-employees and nasty competitors take advantage of the quick and easy online forums, blogs and message boards to vent their frustration on companies and individuals they are unhappy with.
Why Online Reputation Management (ORM) is Important
Your customers are no longer passive receptors of the information you disseminate to them through your website. However, with perceptive online marketing you can convert critics and disgruntled customers into your advocates and evangelists. While most customers make purchases offline, they take advantage of the internet to make purchasing decisions based on online research and reviews of customers who’ve used your products and services. Hence, it is very important to ensure that you have an ORM process in place to protect and advance your online reputation. Read more…
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