A click, a conversion, a sale, a nice profit; add all the sales up at the end of the month and deduct what you spent on clicks; voila! Well, that’s what it looks like if you aren’t calculating the real cost of your PPC campaign. It isn’t quite as simple as that, and there are a few things you need to consider to make sure your accounting is accurate.
1. Credit Card Rejection
Make sure you look at all the transactions that were denied by banks throughout the month. You need to find a way that your system can cross reference each one and determine whether it arose from a PPC click. Often businesses count the sale, not thinking twice about tracing possible rejections, which can occur up to 48 hours later. Read more…
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