Zappos Hacked In Big Security Breach

Email: results@mitash.com.au | Call: 1300 648 274

Zappos Hacked

Zappos Hacked In Big Security Breach

Two days ago I received the email all online shoppers fear; the dreaded “Sorry, but our security system has been breached and someone has accessed your personal details.”  This single, often unavoidable error is something that can destroy the reputation of a company overnight, causing sales to plummet and making consumers think twice about shopping online.  Fortunately my card details weren’t accessed, yet my email, phone number, address and other bits might have been. See the key parts of the email Zappos sent me below:

First, the bad news:

We are writing to let you know that there may have been illegal and unauthorized access to some of your customer account information on Zappos.com, including one or more of the following: your name, e-mail address, billing and shipping addresses, phone number, the last four digits of your credit card number (the standard information you find on receipts), and/or your cryptographically scrambled password (but not your actual password).

THE BETTER NEWS:

The database that stores your critical credit card and other payment data was NOT affected or accessed.

Zappos is owned by Amazon, the company famed for its cloud storage. It is unclear yet as to whether Amazon was housing this data on their cloud facility or Read more…

Role of a Press Release

A Press Release is a public relations tool in the hands of small and big businesses. Most companies take out a Press Release when they want to share the information or news with the media and general public. Usually the news is of commercial nature. For instance; a Press Release issued at the launch of a new company, a new product, a new website, software upgrades, winning awards, company merger etc. It has been used as a Public Relations tool for over a hundred years to provide first hand information to the journalists and public. Read more…