Mitash SEO, e-Commerce, Shopping Cart, Web Design & Development Blog

Do you think you’re the small fry competing with the big fish for eyeballs and stand no great chance? Well, granted you may be small, but the good news is you can think big, really big armoured with the right SEO strategy. I believe, as a small business you have several advantages over large businesses – so let’s just focus on them.

Carve your niche

Big businesses have big requirements to cater to and larger markets to target. You can transform your small business size into an advantage by focussing on a niche market and profit from it. First, identify the niche you are able to best service. This makes your life much easier as you can rank for keywords that are directly relevant to your narrow niche. Even if your niche is already a competitive one, you can still figure ways to attract traffic to your website.  Take for instance the entertainment industry, which is by far a very competitive arena. However, were you to market your rock fest within a clearly-defined geographic area, the level of competition would be much less.

Personalise customer interaction

Mainly because of the enormity of the scale of business, big businesses tend to lose touch with their customers, who more often than not end up being dissatisfied because of poor customer service. As opposed to a small business, where customers can connect directly with decision-makers. You need to capitalise on this facet of personalised service, instead of shying away from the fact that yours is a small company and trying to impress your customers by portraying the image that you are way larger than you are. Use your advertising copy and title tags to emphasize the benefits your customer gains because you are a small enterprise viz. ready availability, personalised service, accountability, etc. If you take pride in your business and walk the talk, you’re bound to succeed.

Innovate and adapt according to market trends

It’s much easier for a small business to change their plan-of-action based on market dynamics, compared to a large business. Try to gain the first-mover advantage in spotting the latest trends through which you can target new markets and gain new customers. Make use of keyword tools and other research mediums to gather insights in markets that show great potential.

Self-fund the business

Generate a self-sustaining business process where the growth is aligned with your revenues. Looking at this approach from the lens of SEO implies focusing on revenues. In a pay-per-click optimisation scenario, you research your profitable and weed out the unprofitable ones. Following which, you pay only for keyword clicks that draw in revenues even as you cut back on clicks that don’t attract conversions. Based on the research output, you can confidently launch an SEO strategy that focuses on profitable keywords.

Partner to progress

While big businesses face several hurdles like legal hassles and indefinitely prolonged tie-up procedures, small businesses because of their lean framework are the ideal candidates to partner with. There are manifold advantages such alliances can deliver on the SEO front – link to their website, issue a press release to announce the partnership, join forces through common sales literature to market joint offerings. Get proactive with your partners, respond to their needs and they will more than happily link market for you.

Working at staying small can actually be a profitable business strategy – With agility, speed and personalisation on your side, there are things you can do which a large business would find great difficulty implementing. Eventually, size does help make a positive difference if you’re a small business with a smart SEO Strategy.

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