July 22, 2009

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 2)

Posted by : Ash Mehta

In the first article of this 3-part series on ‘Ecommerce Site Design and Usability Guidelines to Gain Sales’ we discussed how navigation plays an important role in ensuring that customers purchase products from your website. In this article, we continue to highlight additional usability areas like user-friendly links that should be incorporated in order to [...]


July 19, 2009

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 1)

Posted by : Ash Mehta

While in the past I focussed on website design tips in general, this time round I’m packing in specific information on how as an ecommerce website owner you can increase your online sales by incorporating succinct navigation and usability techniques into your website’s design. Several research insights indicate that ease of navigation is crucial in [...]


October 25, 2008

5 Concise Steps to Convert eCommerce Website Prospects to Customers

Posted by : Ash Mehta

Man, you’ve done some great SEO, your eCommerce website is ranking high on major search engines and traffic leading to your website keeps increasing. But is this considerable traffic and top ranking leading to increased sales through your website? If it is, then you’re doing a pretty good job of converting prospects to customers; if [...]


October 12, 2008

A-E basics of SEO eCommerce website creation

Posted by : Ash Mehta

In my past posts, I have touched upon the importance of optimising eCommerce websites to attract search engines and users. As the main objective of any eCommerce website is to attract visitors to purchase products or services. Thus every eCommerce site should be created bearing this objective in mind. This time round, I’d like to [...]


August 1, 2008

Discover how you can maximise the SEO bang for your online business

Posted by : Ash Mehta

By and large, I have observed that most eCommerce sites are very poorly optimised. From delivering extremely drab content consisting of mundane product descriptions, to vague internal linking and zero user-generated content, eCommerce websites face manifold SEO challenges. I believe that SEO has a much greater role to play in eCommerce websites than in normal [...]


July 17, 2008

The Ecommerce Solution

Posted by : Ash Mehta
Filed under : e-Commerce

Presently the world is buzzing with Ecommerce. People claim to have shopped online and paying with their credit cards. Some one is purchasing the grocery online while others are waiting for the best offer to buy digital products. On the professional front most of the people report to their offices while a few sit at [...]


June 25, 2008

e-Commerce Website vs Traditional Business

Posted by : Ash Mehta
Filed under : e-Commerce

It’s the new millennium. Many things as compared to the older times have changed today. Earlier in 1900’s coal, steam and oil fuelled most of the businesses. But now in the modern era whether you are a cloth manufacturer, a real estate builder or own a financial services firm, innovation and information will be the [...]


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About Mitash

Welcome, we are Melbourne based Interactive Agency specialising in Internet & search marketing & advertising, we also specialise in e-commerce web sites, web development, design & print. We love what we do! Do let us know how we can help you?
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