July 22, 2009

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 2)

Posted by : Ash Mehta

In the first article of this 3-part series on ‘Ecommerce Site Design and Usability Guidelines to Gain Sales’ we discussed how navigation plays an important role in ensuring that customers purchase products from your website. In this article, we continue to highlight additional usability areas like user-friendly links that should be incorporated in order to [...]

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July 19, 2009

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 1)

Posted by : Ash Mehta

While in the past I focussed on website design tips in general, this time round I’m packing in specific information on how as an ecommerce website owner you can increase your online sales by incorporating succinct navigation and usability techniques into your website’s design. Several research insights indicate that ease of navigation is crucial in [...]

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December 22, 2008

How to Target your Niche Audience in 3 Easy Steps

Posted by : Ash Mehta

The online shopping experience is not very different from the real world one. In the real world, on a general shopping outing one encounters a wide variety of shop owners pitching their wares in unique and creative ways. From roadside vendors displaying their colourful wares and vying with one another to pitch them by yelling [...]

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October 25, 2008

5 Concise Steps to Convert eCommerce Website Prospects to Customers

Posted by : Ash Mehta

Man, you’ve done some great SEO, your eCommerce website is ranking high on major search engines and traffic leading to your website keeps increasing. But is this considerable traffic and top ranking leading to increased sales through your website? If it is, then you’re doing a pretty good job of converting prospects to customers; if [...]

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October 19, 2008

Effectively measuring your website success is much more than mere statistics!

Posted by : Ash Mehta

Until recently, website effectiveness was measured through increased traffic and Google PageRanks. The greater the number of hits your website received implied that it was attracting visitors and therefore successful. This method of measuring web traffic and ranking status has undergone a drastic change in today’s business environment; as marketing and web-savvy business professionals incorporate [...]

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About Mitash

Welcome, we are Melbourne based Interactive Agency specialising in Internet & search marketing & advertising, we also specialise in e-commerce web sites, web development, design & print. We love what we do! Do let us know how we can help you?
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