Mitash SEO, e-Commerce, Shopping Cart, Web Design & Development Blog

The online shopping experience is not very different from the real world one. In the real world, on a general shopping outing one encounters a wide variety of shop owners pitching their wares in unique and creative ways. From roadside vendors displaying their colourful wares and vying with one another to pitch them by yelling out loud in markets, to quaint shops displaying enticing products outside and shop billboards ranging from the mundane to the weird and funny beckoning you to enter. The online world offers an equally compelling call to action trying it’s best to target a specific, niche audience in the process.

Competitor study

Closely observe your main competitor’s websites to see how they attract their targets through their USP. Also, study their positioning on search engines, the keywords and URL they use. This study is not meant to be an end in itself, rather it should serve to enable you to identify how you can position yourself differently and draw competitor traffic to your website.

Keyed on target

On the face of it, getting the greatest number of hits vis a vis your competitors in the hope of drawing higher sales, seems the wisest thing to do. However, in reality it doesn’t work that way. You need to target as many people as you can from a specific target group by offering a product or service that is customized to them. It’s possible that your target market is geographically determined by region. In that case you must consider optimising your keywords for local search.

Supposing you have created water-proof socks through the use of breakthrough technology, you wouldn’t want to sell it to just about anyone, but rather to people who would best use it like mountaineers, trekkers, people living in damp environmental surroundings and such like. However, to do that you need to populate your website with appropriate content. Your web copy must include relevant information and keywords that will appeal to your target audience. Use long key phrases to increase your scope of being found in search engines when users search for information on your product or area of expertise.

Active forum participation

Search for online forums that are relevant to your product and join them. Be an active participant by engaging in discussions that will give you feedback on what your target audience is saying, their grievances and expectations. Transform yourself into a respected and authoritative subject matter expert by giving advice and sharing tips. Another means to further advance your objective involves including a link to your website in your forum signature to attract qualified traffic.

Once you have discovered your target audience and those who have the greatest need or affinity with your products or services’ your battle is half won. To fully win, you must continually work to engage these prospects and convert them into avid customers.

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