Mitash SEO, e-Commerce, Shopping Cart, Web Design & Development Blog

So, you have become the proud owner of the online store. Well, I wish you achieve your online business objectives. Certainly, you must have worked really hard, invested a lot of money, and took real pain in planning, designing and developing your e-commerce website. Here, I would like to ask you a few questions which [...]

As a business owner you spent a considerable amount of time and effort on search engine optimising your website. But how do you guarantee whether this investment is really paying off? Are you thoroughly confident that the surge in performance is due to your SEO efforts or evidence of a corollary marketing campaign? While there [...]

Unlike traditional media, the online world moves at dizzying speeds as information travels instantly across time and geographical boundaries. While this bodes well for marketers who spend time and effort to improve their visibility on search results, it can transform into a double-edged sword when the search results are negative. As an increasing number of [...]

Do you think you’re the small fry competing with the big fish for eyeballs and stand no great chance? Well, granted you may be small, but the good news is you can think big, really big armoured with the right SEO strategy. I believe, as a small business you have several advantages over large businesses [...]

Financial downturns do tend to get businesses down, more so for search marketers as marketing budgets are the prime targets for cost-cutting measures. However, instead of cost-cutting, it makes sense to ensure that our marketing investments earn high returns. It is in our interest to ride the wave of optimism despite the current global financial [...]

In my past posts, I have touched upon the importance of optimising eCommerce websites to attract search engines and users. As the main objective of any eCommerce website is to attract visitors to purchase products or services. Thus every eCommerce site should be created bearing this objective in mind. This time round, I’d like to [...]

A well-designed search engine friendly website can go a long way in improving user experience and advancing your profitability. By focusing on facilitating a pleasant online user experience, you enable users to accomplish their goals and greatly improve your chances of retaining them as satisfied customers. The internet is replete with websites that cannot be [...]

SEO myths keep proliferating by the day, almost sounding surreal in their pretensions of the truth. While some have their origins in reality, for the most part these myths have spread because of the difficulty involved in verifying whether a specific SEO practice resulted in a search engine reaction. New SEO’s have a field day [...]

Get Back to AIDA and the Basics of Copywriting Copywriting is a creative process that involves conceptualising and creating sales and marketing content to promote products and services. The art of copywriting commenced as a medium on the print platform and has since evolved to the online world. However, the principles of good copywriting never [...]

9 Tips to Creating Compelling Title Tags Just as fish take to water so naturally in the aquatic world, your task in the online world is to attract prospects to click on your company’s search engine listings. I believe that the key to top rankings is to select a title tag/keyword that will earn you [...]