Mitash SEO, e-Commerce, Shopping Cart, Web Design & Development Blog

Do you think you’re the small fry competing with the big fish for eyeballs and stand no great chance? Well, granted you may be small, but the good news is you can think big, really big armoured with the right SEO strategy. I believe, as a small business you have several advantages over large businesses [...]

Financial downturns do tend to get businesses down, more so for search marketers as marketing budgets are the prime targets for cost-cutting measures. However, instead of cost-cutting, it makes sense to ensure that our marketing investments earn high returns.
It is in our interest to ride the wave of optimism despite the current global financial meltdown [...]

In my past posts, I have touched upon the importance of optimising eCommerce websites to attract search engines and users. As the main objective of any eCommerce website is to attract visitors to purchase products or services. Thus every eCommerce site should be created bearing this objective in mind. This time round, I’d like to [...]

A well-designed search engine friendly website can go a long way in improving user experience and advancing your profitability. By focusing on facilitating a pleasant online user experience, you enable users to accomplish their goals and greatly improve your chances of retaining them as satisfied customers. The internet is replete with websites that cannot be [...]

SEO myths keep proliferating by the day, almost sounding surreal in their pretensions of the truth. While some have their origins in reality, for the most part these myths have spread because of the difficulty involved in verifying whether a specific SEO practice resulted in a search engine reaction. New SEO’s have a field day [...]

Get Back to AIDA and the Basics of Copywriting
Copywriting is a creative process that involves conceptualising and creating sales and marketing content to promote products and services. The art of copywriting commenced as a medium on the print platform and has since evolved to the online world. However, the principles of good copywriting never changed. [...]

9 Tips to Creating Compelling Title Tags

Just as fish take to water so naturally in the aquatic world, your task in the online world is to attract prospects to click on your company’s search engine listings. I believe that the key to top rankings is to select a title tag/keyword that will earn you [...]

You may have heard the popular idiom, ‘Rome wasn’t built in a day’. Well, the same holds true when you aim to rank your website high on search engines in a short time-frame. Everyone who has tried their hands at search engine rankings knows that there is no quick-fix method to SEO.
Only a well thought [...]

By and large, I have observed that most eCommerce sites are very poorly optimised. From delivering extremely drab content consisting of mundane product descriptions, to vague internal linking and zero user-generated content, eCommerce websites face manifold SEO challenges. I believe that SEO has a much greater role to play in eCommerce websites than in normal [...]