Mitash SEO, e-Commerce, Shopping Cart, Web Design & Development Blog

You may have heard the popular idiom, ‘Rome wasn’t built in a day’. Well, the same holds true when you aim to rank your website high on search engines in a short time-frame. Everyone who has tried their hands at search engine rankings knows that there is no quick-fix method to SEO.

Only a well thought out strategy, planning and a lot of patience will reap good ranking results in the long-term. But the good news is that all the research to figure out how to rank high on search engines has already been done. You just need to follow the 10 ethical search engine ranking factors we’ve listed below to get started on a rewarding journey of discovering your top spot on search engines.

1. Slow and steady build the links, not quickly
   It has been proven most often that extremely aggressive link building tends to backfire, triggering ranking penalties. Especially since search engines like Google view quick optimisation efforts as unnatural link building practices. So you’re better off taking it easy by developing high quality links that add value to your optimisation efforts in the long run.
2. Keyword-rich, compelling title tags
   By ensuring that the HTML header of your web page consists of targeted search terms or phrases in the title tag, you make life easy for yourself, as search engines can easily categorise your site, which in turn helps online users to know what to expect from your page. This in turn advances your click-through rate and ensures superior search engine ranking positions.
3. Long-tail keyword focus
   For instance, the aggressive competition certain keywords like ‘BlackBerry’ or ‘iphone’ face makes it highly improbable for you to rank high for this keyword despite focussed SEO. The best option in such cases would be to work upon your limitations and optimise your primary keyword with a modifier like ‘BlackBerry Red’ or ‘silver iPhone’. This approach will enable you to close in on the gap in ranking with your original target. Like they say, patience is everything.
4. Diversify target key phrases
   Change remains the only constant and what works today in ranking you high on search engines may not necessarily be the same going forward. What with Google changing its algorithms and your competitors gaining lost ground, you need to research and strategise how you would like to rank in a few years from today.
5. Internal Link Structure Popularity
   An effective linking structure ensures a specific page’s importance in a website’s overall architecture. This important page is given the desired emphasis in the same way a good website’s navigation structure enables visitors to easily navigate the website.
6. Link popularity in relevant community
   Search engines measure topical communities as groups of websites who interlink amongst one another frequently and carry a similar topic or theme. Since topical communities are relevant and focussed, the links from them are crucial. Websites that feature in topical communities by way of links from several other members are considered more relevant and authoritative on the community’s subject matter.
7. Global link popularity
   Your website’s overall link authority and popularity is measured by the links you receive from websites across the web. By gaining domain expertise on your subject you can draw people to your website and get them to link to it.
8. Incorporate reactive instead of proactive keywords
   It’s best to take a reactive approach to keywords because keywords borne out of proactive research may not yield the desired results. Instead it would be more productive to analyse the traffic you are currently attracting and work at optimising your pages accordingly. It will surprise you to discover that over 85% of the top keywords are those that you would never have thought of optimising in the first place.
9. Keyword-rich body text
   You must feature your targeted search term in the HTML text of the webpage. However, your keyword population must not look like an attempt at spamming. Therefore, it is advisable to use keyword phrases rather than single keywords as keywords tend to be generic. Besides search engines are sophisticated and can enable a topic analysis to ascertain the relevance of the keywords.
10. Content remains king
    Content can make or break your website and no amount of SEO will help if your content sucks. SEO can only catalyse the growth of websites with good content – it can offer little to websites who have nothing to deliver in the first place. Therefore it is important to focus on creating good content first, if you want to advance your search engine rankings.

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