Zappos Hacked In Big Security Breach

Zappos Hacked

Two days ago I received the email all online shoppers fear; the dreaded “Sorry, but our security system has been breached and someone has accessed your personal details.”  This single, often unavoidable error is something that can destroy the reputation of a company overnight, causing sales to plummet and making consumers think twice about shopping online.  Fortunately my card details …

ashZappos Hacked In Big Security Breach

Calculating The True Cost of Your PPC Campaign

PPC - Pay Per Click

A click, a conversion, a sale, a nice profit; add all the sales up at the end of the month and deduct what you spent on clicks; voila! Well, that’s what it looks like if you aren’t calculating the real cost of your PPC campaign. It isn’t quite as simple as that, and there are a few things you need …

ashCalculating The True Cost of Your PPC Campaign

4 Places You Should Be Using Your Primary Keyword Phrase

SEO

This is one for SEO beginners and something I have overlooked writing about until now. As you know, or should know, it is important to select keywords relating to your website that receive high search volume in the search engines.  When conducting your keyword research, it is likely that you will identify one primary keyword phrase that best describes your …

ash4 Places You Should Be Using Your Primary Keyword Phrase

10 important online marketing strategies to implement after launch of your online store

So, you have become the proud owner of the online store. Well, I wish you achieve your online business objectives. Certainly, you must have worked really hard, invested a lot of money, and took real pain in planning, designing and developing your e-commerce website. Here, I would like to ask you a few questions which are: “Are you sure your …

ash10 important online marketing strategies to implement after launch of your online store

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 3)

Since this final article focuses on the importance of design in the usability of ecommerce websites, let’s get back to the basics of design. To begin with, design has been defined as ‘the purposeful or inventive arrangement of parts or details’. To put it simply, design in relation to websites is an amalgamation of appearance and usability. Design more often …

ashEcommerce Site Design and Usability Guidelines to Gain Sales (Part 3)

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 2)

In the first article of this 3-part series on ‘Ecommerce Site Design and Usability Guidelines to Gain Sales’ we discussed how navigation plays an important role in ensuring that customers purchase products from your website. In this article, we continue to highlight additional usability areas like user-friendly links that should be incorporated in order to prevent poor merchandising and convert …

ashEcommerce Site Design and Usability Guidelines to Gain Sales (Part 2)

Ecommerce Site Design and Usability Guidelines to Gain Sales (Part 1)

While in the past I focussed on website design tips in general, this time round I’m packing in specific information on how as an ecommerce website owner you can increase your online sales by incorporating succinct navigation and usability techniques into your website’s design. Several research insights indicate that ease of navigation is crucial in enhancing user experience, leading customers …

ashEcommerce Site Design and Usability Guidelines to Gain Sales (Part 1)

6 Tips for a Sure Measure of Your SEO Success

As a business owner you spent a considerable amount of time and effort on search engine optimising your website. But how do you guarantee whether this investment is really paying off? Are you thoroughly confident that the surge in performance is due to your SEO efforts or evidence of a corollary marketing campaign? While there are several ways to stay …

ash6 Tips for a Sure Measure of Your SEO Success

Online Reputation Management (ORM) – A Proactive, not Reactive Process

Unlike traditional media, the online world moves at dizzying speeds as information travels instantly across time and geographical boundaries. While this bodes well for marketers who spend time and effort to improve their visibility on search results, it can transform into a double-edged sword when the search results are negative. As an increasing number of unhappy customers, ex-employees and nasty …

ashOnline Reputation Management (ORM) – A Proactive, not Reactive Process

Planning an E-Commerce Business

A job gives a fixed monthly income. In today’s world everyone wants to Earn More, Earn Big! It has become all the more possible due to the Internet Revolution. You just need a website to get started and establish an online business. Some of the fundamentals for conducting an online business are explained below: @ Unique Product: Your product should …

ashPlanning an E-Commerce Business