Mitash SEO, e-Commerce, Shopping Cart, Web Design & Development Blog

Since this final article focuses on the importance of design in the usability of ecommerce websites, let’s get back to the basics of design. To begin with, design has been defined as ‘the purposeful or inventive arrangement of parts or details’. To put it simply, design in relation to websites is an amalgamation of appearance and usability. Design more often than not defines the user experience and is important to the functionality of a product, especially when everything depends on how a product is perceived and used.
Thus in an E-commerce website, a well-defined website design will influence how the user perceives your website and spur their interest to further explore it.   Read the end of this entry …

In the first article of this 3-part series on ‘Ecommerce Site Design and Usability Guidelines to Gain Sales’ we discussed how navigation plays an important role in ensuring that customers purchase products from your website. In this article, we continue to highlight additional usability areas like user-friendly links that should be incorporated in order to prevent poor merchandising and convert your website visitors into customers.

Deliver precise product information

Just suppose a website visitor has managed to narrow down your product list and discovered the product that he wants to purchase. Now, he needs to further feel comfortable that your product is the appropriate one for him based on the information you’ve provided. As an online e-tailer, you have a great advantage of displaying comprehensive product information unlike a printed brochure, which has limitations. However, the information should be conveyed in a factual, informative and interesting manner. You should refrain from merely highlighting product specs and instead focus on delving on the resultant benefits to the customer. This way, you will spur on the customer’s interest to purchase your product.

In addition, you need to place a thumbnail photograph of the product which the customer can enlarge and view from various angles. Read the end of this entry …

While in the past I focussed on website design tips in general, this time round I’m packing in specific information on how as an ecommerce website owner you can increase your online sales by incorporating succinct navigation and usability techniques into your website’s design. Several research insights indicate that ease of navigation is crucial in enhancing user experience, leading customers to make purchases from well laid-out websites.

Clear navigation leads the way

As an astute marketer you can’t afford to lose your customer as he navigates your site to make a purchase. Reduce his burden of having to figure out what to do next by guiding him to the product he desires to purchase, in a way that is simple and easy. Else you stand the chance of losing out on a prospective customer and potential sale. Read the end of this entry …

As a business owner you spent a considerable amount of time and effort on search engine optimising your website. But how do you guarantee whether this investment is really paying off? Are you thoroughly confident that the surge in performance is due to your SEO efforts or evidence of a corollary marketing campaign? While there are several ways to stay competitive by assessing the returns on your SEO spend, I have outlined below 6 key tips that enable you to measure whether the time and money spent on your website’s optimization campaign are working well for you. Read the end of this entry …

Unlike traditional media, the online world moves at dizzying speeds as information travels instantly across time and geographical boundaries. While this bodes well for marketers who spend time and effort to improve their visibility on search results, it can transform into a double-edged sword when the search results are negative. As an increasing number of unhappy customers, ex-employees and nasty competitors take advantage of the quick and easy online forums, blogs and message boards to vent their frustration on companies and individuals they are unhappy with.

Why Online Reputation Management (ORM) is Important

Your customers are no longer passive receptors of the information you disseminate to them through your website. However, with perceptive online marketing you can convert critics and disgruntled customers into your advocates and evangelists. While most customers make purchases offline, they take advantage of the internet to make purchasing decisions based on online research and reviews of customers who’ve used your products and services. Hence, it is very important to ensure that you have an ORM process in place to protect and advance your online reputation. Read the end of this entry …

A job gives a fixed monthly income. In today’s world everyone wants to Earn More, Earn Big! It has become all the more possible due to the Internet Revolution. You just need a website to get started and establish an online business. Some of the fundamentals for conducting an online business are explained below:

@ Unique Product: Your product should have an edge over other products of the same line. It should be innovative with some special features, better utility, and most importantly affordable. It can soon become hot in the market if it is adapted by different stratas of the society. If people realize why your product is unique it will be successful. Read the end of this entry …

The online shopping experience is not very different from the real world one. In the real world, on a general shopping outing one encounters a wide variety of shop owners pitching their wares in unique and creative ways. From roadside vendors displaying their colourful wares and vying with one another to pitch them by yelling out loud in markets, to quaint shops displaying enticing products outside and shop billboards ranging from the mundane to the weird and funny beckoning you to enter. The online world offers an equally compelling call to action trying it’s best to target a specific, niche audience in the process. Read the end of this entry …

A Press Release is a public relations tool in the hands of small and big businesses. Most companies take out a Press Release when they want to share the information or news with the media and general public. Usually the news is of commercial nature. For instance; a Press Release issued at the launch of a new company, a new product, a new website, software upgrades, winning awards, company merger etc. It has been used as a Public Relations tool for over a hundred years to provide first hand information to the journalists and public. Read the end of this entry …

Do you think you’re the small fry competing with the big fish for eyeballs and stand no great chance? Well, granted you may be small, but the good news is you can think big, really big armoured with the right SEO strategy. I believe, as a small business you have several advantages over large businesses – so let’s just focus on them. Read the end of this entry …

Financial downturns do tend to get businesses down, more so for search marketers as marketing budgets are the prime targets for cost-cutting measures. However, instead of cost-cutting, it makes sense to ensure that our marketing investments earn high returns.

It is in our interest to ride the wave of optimism despite the current global financial meltdown that’s trying its damndest best to turn us into pessimists.

We should take a lateral view of our SEO strategies and demonstrate the clear value that can be derived through them. For instance, unprecedented but regular shifts in ranking algorithms by major engines are passé for most of us; however it’s time we took a closer look at the shift in the search audience’s criteria during a downturn and in general. Read the end of this entry …