Mitash Blog

Do you think you’re the small fry competing with the big fish for eyeballs and stand no great chance? Well, granted you may be small, but the good news is you can think big, really big armoured with the right SEO strategy. I believe, as a small business you have several advantages over large businesses - so let’s just focus on them. Read the end of this entry …

Financial downturns do tend to get businesses down, more so for search marketers as marketing budgets are the prime targets for cost-cutting measures. However, instead of cost-cutting, it makes sense to ensure that our marketing investments earn high returns.

It is in our interest to ride the wave of optimism despite the current global financial meltdown that’s trying its damndest best to turn us into pessimists.

We should take a lateral view of our SEO strategies and demonstrate the clear value that can be derived through them. For instance, unprecedented but regular shifts in ranking algorithms by major engines are passé for most of us; however it’s time we took a closer look at the shift in the search audience’s criteria during a downturn and in general. Read the end of this entry …

Man, you’ve done some great SEO, your eCommerce website is ranking high on major search engines and traffic leading to your website keeps increasing. But is this considerable traffic and top ranking leading to increased sales through your website? If it is, then you’re doing a pretty good job of converting prospects to customers; if not, then your ranking to conversion ratio is low and you might just have figure out how to capitalise on your high search engine rankings. Read the end of this entry …

Until recently, website effectiveness was measured through increased traffic and Google PageRanks. The greater the number of hits your website received implied that it was attracting visitors and therefore successful. This method of measuring web traffic and ranking status has undergone a drastic change in today’s business environment; as marketing and web-savvy business professionals incorporate analytics tools to quantify their websites strengths and weaknesses. But before we get into the nitty-gritty of the latest web measurement parameters let us look at what constitutes a website’s success. Read the end of this entry …

In my past posts, I have touched upon the importance of optimising eCommerce websites to attract search engines and users. As the main objective of any eCommerce website is to attract visitors to purchase products or services. Thus every eCommerce site should be created bearing this objective in mind. This time round, I’d like to focus on the necessity of conducting a thorough research and analysis while creating an eCommerce site. Read the end of this entry …

A well-designed search engine friendly website can go a long way in improving user experience and advancing your profitability. By focusing on facilitating a pleasant online user experience, you enable users to accomplish their goals and greatly improve your chances of retaining them as satisfied customers. The internet is replete with websites that cannot be indexed owing to poor design choice, poor url structure and back-end programming. Read the end of this entry …

Guidelines to improve your search engine rankings

The advent of Web 2.0 and new media is witness to a plethora of corporate organisations today out there blogging, trying to give a personal touch to an impersonal business organisation. However, keeping in mind the premise of the Web 2.0 platform as a forum for building relationships, I’m not sure everyone is doing it right. I have noticed several companies using blogs to wax eloquent about their products and services, doing the very same thing they are doing on their websites. Read the end of this entry …

SEO myths keep proliferating by the day, almost sounding surreal in their pretensions of the truth. While some have their origins in reality, for the most part these myths have spread because of the difficulty involved in verifying whether a specific SEO practice resulted in a search engine reaction. New SEO’s have a field day propagating myths resulting from the confusion between cause and effect. Sadly, the imprudent usage of these myths by many businesses has resulted in their websites being banned by several search engines. Read the end of this entry …

Get Back to AIDA and the Basics of Copywriting

Copywriting is a creative process that involves conceptualising and creating sales and marketing content to promote products and services. The art of copywriting commenced as a medium on the print platform and has since evolved to the online world. However, the principles of good copywriting never changed. Good old AIDA, (this is no woman) always did the trick. So let’s use the AIDA (Attention, Interest, Desire, Action) formula to teach a new dog, the web world some old tricks. Read the end of this entry …

9 Tips to Creating Compelling Title Tags

Just as fish take to water so naturally in the aquatic world, your task in the online world is to attract prospects to click on your company’s search engine listings. I believe that the key to top rankings is to select a title tag/keyword that will earn you higher profits monthly, over and above the cost of achieving and maintaining your ranking. Because, if your keyword is wrong, you may just end up spending several thousand dollars to achieve a top 10 page rank, only to discover that the top ranking is not bringing in the desired business. Read the end of this entry …