So, you have become the proud owner of the online store. Well, I wish you achieve your online business objectives. Certainly, you must have worked really hard, invested a lot of money, and took real pain in planning, designing and developing your e-commerce website. Here, I would like to ask you a few questions which are: “Are you sure your online store will enjoy web traffic that can fulfill your business objectives and goals?,” “Do you think your e-commerce website or online store would get higher ranking from search engines?” and “Have you integrated your marketing message in this online store and is it perfectly made to get this message across?”
Well, it is not enough to have an online store or e-commerce website made. In this age of fierce competition, online marketers have to leverage the online marketing strategies available to promote their business and generate leads. Such strategies require hard efforts from the marketers and are really crucial. If you do not implement online marketing strategies then you won’t enjoy web traffic, cannot generate leads and moreover your website will be lost in this virtual world of Web.
Following common online marketing strategies must be used to market your products or services over internet and attract web audiences.
- E-Mail Marketing –
Very important and still a gem for marketers. E-mail marketing gives you a platform to get in touch with your target audience and customers. It helps two way communication between you and your clients or prospects. All you need to do this build a list of e-mail ids of your visitors and send them, newsletters, information about offers, schemes and events on a regular basis. E-mail marketing is a direct form of marketing and connects you well with your audience.
- Search Engine Optimisation –
Importance of SEO or search engine optimisation can never be ignored. SEO is a long term process and help your website get higher search engine rankings. Today, almost 80 percent of web audience refers search engines to find out a website that serve information, products or services they are looking for. If your website is search engine friendly then it will certainly get good traffic volume which you can convert to achieve your business goal.
- Pay Per Click Management –
After you successfully launched your online retail store, the first online strategy that you can utilize to market your store is PPC or Pay Per Click. It is an exclusive advertising model or a type of paid search marketing. It is really cost-effective and offer promising results quickly. In PPC, a marketer has to pay only for the clicks that online visitors make to get redirected to your website from search engines.
- Banner Advertising –
It is a type of display advertising on internet. The primary idea behind banner advertising is same i.e. to get a stream of web traffic flowing into your website. Marketers advertise with the banner ads of their website on popular websites. The idea is to get your information or marketing message exposed to a lot of online visitors and attract them to visit your store and convince them to buy your products or services.
- Social Media Optimisation –
In the present web scenario, the best way to market your business online is social media optimisation. Today, the trend is social networking through several websites. Social media optimisation (SMO) is almost no cost way to advertise or market your business and build a solid customer base. You can reach masses and enhance your online presence and brand reputation. Also called as Social media marketing (SMM), SMO gives you an opportunity to interact with web audience and let them form opinions about your store or business. It helps you create buzz.
- Video Marketing –
Sometimes words fail to paint pictures and impress your target audience or your online visitors just browse through your website and do not read content. In such condition, you have only a few minutes to impress your audience and get your marketing message across. To do this video marketing serves as the best online marketing strategy available. Simple, you can upload a video of your product or message to your website. Web audiences, usually watch videos and understand what you want to express. It is an impressive way to address your online visitors personally and convert them.
- Online Press Release –
Just like traditional press releases, online press releases help you share your news / views, opinion or information about events, products, services, etc. with online visitors. Press releases help you generate traffic to your website which gets redirected from PR directories or websites. Online press releases help you build and maintain strong public relations.
- Blogging –
Blogging is not a new online marketing strategy. However, it could help you tremendously with your marketing objectives. Blogging help you share your views, information or news with web audience. It gives you a platform to interact with them directly. By blogging you can inspire online visitors to participate in online discussions and provide you an opportunity to find out what your web audience thinks about your products or business.
- Viral Marketing –
Viral marketing is nothing but a new form of traditional word of mouth advertising. Here marketer can create a buzz around his website, products or services and business. Viral marketing give opportunity to marketers to improve their brand awareness. It creates a buzz and inspires audiences to share your marketing message with their friends, family or relatives on social networks and through other mediums. It is very effective medium but requires close monitoring otherwise you may end up with ruining your brand image.
- Web Analytics –
It is not an online marketing strategy as such but it is the back bone of all your online marketing efforts. The best advantage of marketing your business online is that you can track the performance of your campaigns and make necessary changes as desired. Web analytics help you understand visitors’ behavior, their responses towards your marketing efforts. Web analytics can measure the effectiveness of any of your online marketing campaign.
So, once again I would like you to congratulate for your online store and remind you to use online marketing strategies discussed above to be successful in all your endeavors.